Canoe at Florida Springs with algae covered Spring basin caused by fertilizer input.

Project Need

The Florida Springs Council  was awarded a grant to create a social media campaign around affecting the behaviors of people that are harmful to Florida’s springs. The grant required the creation of photo and video social media content to implement a public education campaign with hopes of widespread social media dissemination.

Creative Angle

The KGM team worked with FSC leadership to develop broad ideas of social media content from which KGM further defined the photo and video content created and captured. The creative angle was built around the need for awareness of fertilizer and water bottling impacts.

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Outcomes and Products

40 Publication Ready Images

8 Fully Developed Social Media Content Videos

3 Hours of Raw Video Content

6 Days of on-Site Photo & Video Production

5 Local Florida Springs Documented

  • Algae covered Florida Spring representing a manicured lawn with a yard of the month sign.
  • Each day water bottling companies take millions of gallons of water from the Floridian aquifer. This produces billions of tons of plastic waste that enters our landfills. In this image, a woman is floating in a Florida Spring surrounded by hundreds of plastic water bottles. This amount of bottles represents less than 1 minute of bottling.
  • Woman floating in a Florida Spring wearing a dress made of plastic flowers. There are over 300 plastic flowers on this dress, each one made from a bottle of water that was locally bottled. The dress represents 1 minute of bottling that occurs from the Floridian aquifer.
  • A Spring for Sale sign stands next to a Florida Spring basin with a boy sitting in the background looking sad. Florida Springs have been recreational havens to local Floridian for generations. As land continues to be bought up and developed, the precious Springs become privatized and are no longer accessible to the public.
  • Boy and grandpa in a canoe floating over top of the basin of a Florida Spring. The Springs are beautiful recreational spaces used by local Floridians for generations.
  • A boy points towards a bird that flies overhead while he and his grandpa canoe at a Florida spring. Florida Springs are rich with wildlife.
  • Mother and son snorkeling on the surface of a Florida Spring. The springs are used by thousands of people each year for recreation including snorkeling and scuba diving.
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