Project Need

Suwannee County Tourism Board hired a media company to put together a media and marketing campaign to encourage tourism to the county. Some of the content they  needed was centered around Florida’s magical underwater caves and springs. Because of the specialized nature of underwater photography, a skilled photographer and underwater models were needed.

Creative Angle

The KGM team worked with Suwannee County Tourism, Madden Media, and Waymack & Crew to identify locations and images to be created that show the unique and beautiful nature of Florida’s springs. Two days were designated for the shoots, one for surface and free-diving images, and the second for cave diving. The KGM team provided surface and underwater safety support, a team of skilled and experienced underwater models, and an underwater photographer who is a certified technical cave diver.

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Outcomes and Products

28 Publication Ready Images

2 Days of Successful Media Content Creation

Underwater Cave Diving Images at 2 locations

Completion of Project with Zero Safety Concerns

  • Two woman friends are sitting on rocks in the water at a local Florida Spring in Suwannee County talking. The Springs are a popular gathering place for get togethers.
  • A couple stands in the water at Ichetucknee Springs State Park. The Florida Springs are where the Floridian aquifer emerges from the ground and forms rivers and streams. The clear blue water is rich in minerals and is commonly bottled for drinking water.
  • A couple is seen standing and enjoying the water at Ichetucknee Springs. The Florida springs are popular local outdoor places to swim, SCUBA dive, have family gatherings, and enjoy the clear water. Manatees are also often seen in the Springs.
  • A woman is seen swimming under the water at the basin at Ichetucknee Springs. Ichetucknee Springs State Park is a popular place for locals and tourists to come swim, SCUBA dive, canoe, and kayak.
  • A couple is swimming at Ichetucknee Springs State Park. They were photographed from below looking up at the surface of the Spring basin.
  • A freediver rests at the edge of the sinkhole for Blue Hole at Ichetucknee Springs State Park in Suwannee County, Florida. Freediving involves diving underwater while holding your breath. It is a popular sport at the Florida Springs as well as at tropical locations around the world.
  • A freediver decends above the eel grasses in Blue Hole. Blue Hole is a sinkhole found at Ichetucknee Springs State Park in Suwannee County, Florida. Freediving is a popular sport similar to SCUBA diving, but where the diver decends on a single breath-hold from the surface.
  • A mermaid swimming underwater in a spring basin at Royal Springs, a county park in Suwannee County, Florida. Mermaiding is a growing recreational activity popular at the Florida Springs and throughout the Caribbean areas.
  • Two cave divers follow a line that leads them to the exit of an underwater cave system at Wes Skyles Peacock Springs State Park in Suwannee County, Florida. Cave diving is a technical SCUBA diving sport that involves advanced diving skills, training, and equipment.
  • Sidemount cave diver enters the cavern zone of the P1 entrance for the peacock cave system at Wes Skyles Peacock Springs State Park in Suwannee County, Florida. Cave diving is a popular recreational sport at North Florida's Springs where the Floridian aquifer reaches the surface through underwater cave systems that are able to be dove.
  • Two cave divers decend into Orange Grove sink. Orange Grove sink is part of the Peacock cave system at Wes Skyles Peacock Springs State Park in Luraville, Suwannee County, Florida.
  • Scuba diver resting at the bottom of a Spring basin at a local Florida Spring. Diver is a cave diver preparing to enter the underwater cave system common throughout North Florida.
  • An underwater photo of two kayaks at a local Florida Spring. Kayaking is a common water sports activity at the Springs.
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